Branding Basics Book Giveaway!

by rebecca on August 31, 2010

I have read this book from cover to cover, recommended and given it to clients, and applied it to my own work.  Maria Ross’s book, Branding Basics for Small Business recently got great reviews from both Midwest Book Review and MarketingSherpa.com.  It’s a must read for any entrepreneur or small business.

And so, since many of you, my community, fall into this category I am doing a giveaway (my first!)!  To qualify to win a copy of Maria’s book, you most post a comment here answering this question:  which three words do you think most perfectly describe your brand.  This can be your personal brand (“superwoman!”, “energizer!”, “motivator!”) or it can be your company’s brand (“tactical”, “empathetic”, “innovative”).  I will pick the winner at random tomorrow at 5PEST from the respondants!

Can’t wait to see your brands boiled down into three words!

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Future Shape of the Winner: Week 3

by rebecca on May 24, 2010

This post is a continuation in a series of weekly posts about my thoughts and learnings with regards to Tom Peter’s “The Future Shape of the Winner” Model and the “Excellence Audit” .  I am in week 3 of a distance learning course to become an accredited user of the Excellence Audit.  Please feel free to comment and/or add to my thoughts below.

This week’s assignment is about the Excellence Audit – what it looks like, how it works, and how the data is evaluated.  I completed the audit as one of my clients, or rather, as the Office Administrator of the New York branch of a Global Law Firm.  Some thoughts/challenges/questions:

  1. I continue to enjoy the model’s simplicity, and see the model coming clearly through the audit itself.  It does not take much to understand how the model is being translated into the actual audit, and how leaders can quickly assess their organization against a desired future set of elements.
  2. I, like Robert, did not follow the rules and completed the “now” and “future” simultaneously.  A quick discussion on the value of doing all the “nows” first and then circling back to do the “future” would be helpful for me.
  3. I, like Matt, had a hard time writing something other than a “5″ in all areas, but I remembered my own advice when talking to clients about future state:  it cannot all be accomplished at once, so when you put the time frame in of 3-5 years (or as Matt says, maybe even 1 year?) it made it easier to think about what needed to be prioritized.
  4. My “customer” in my example was the attorneys in the NY office, and the Firm itself.  I think that for some clients or divisions who are not directly customer-facing, the questions around the customer will be confusing.  They need to define who their direct customer is, and then who the end customer is, and how they have an impact on each of theses audiences.  Makes those questions a bit more difficult.
  5. Speaking of customer, Kris mentioned that we could have the customers take the audit?  Has this been done?  How was that data taken in with the rest of the leadership and accounted for or was it kept separate as a separate viewpoint?
  6. Speaking of separate viewpoints, I noticed in the participants guide a mention of being able to identify sub-groups, but I didn’t see where that was possible.  How do you identify opinions for sub-groups and show their results separately?
  7. Is there a minimum recommended number of participants to get decent data?  The materials talk about choosing our participants carefully, but maybe we need to have some guidelines around that (“Who should take this”)
  8. Finally, I know we’ve talked a little about the type of organization that could use this, but I’m wondering how granular can we get?  I felt, when answering on behalf of my Office Administrator, a little at a loss – that my ability to actually influence the “future” was small.  Maybe this group was not an appropriate group for the audit?  Like Hans, when I was rating my “Nows” low, I found myself wanting to explain WHY, but the WHYs were very targeted at other leaders in the organization, vs. what I had/had not done.
  9. One last note – I agree with Matt on the terminology re: audit – it does seem a little technical/negative but I could get over it.  I like diagnostic, but I will probably just use that word when describing it.

Sorry for the last minute-ness!  I am glad I got to get through it and read all of your lovely comments.

For those of you who are not in my class with me but are intrigued and want more information on this amazing tool, send me an email and I’ll send you out the white paper!

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May Behavior Change Challenge: Daily Writing

May 20, 2010

Okay, people, moving on!  One behavior change down (work out consistently!) and many to go!  For those of you who are new here, I have embarked on my own public change journey regarding behavior change.  I made a list off singular behaviors that I would like to change about myself and am tackling them one [...]

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Fitness Behavior Change? Victory!

May 19, 2010

I know it’s been a while since my last post about my effort to change my fitness focus.  Y’all gave up on me, didn’t you?  Especially after that last post! The goal was to change my behavior around prioritizing fitness in my life, and ensure that I was being physically active/working out 3-5 times a [...]

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Future Shape of the Winner: Week 2

May 16, 2010

This post is a continuation in a series of weekly posts about my thoughts and learnings with regards to Tom Peter’s “The Future Shape of the Winner” Model and the “Excellence Audit” .  I am in week 2 of a distance learning course to become an accredited user of the Excellence Audit.  Please feel free [...]

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Future Shape of the Winner: Week 1

May 10, 2010

Starting today, I am participating in the Future Shape of the Winner Distance Learning Programme with Tom Peters Company to learn about the Future Shape of the Winner Model™ and be certified in the use of their Excellence Audit™.  I am starting a thread here to document some of the discussion and learning we will [...]

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I’ve been bad

May 3, 2010

The last week was filled with some working out, and some good intention, but mostly it was filled with lots of good wine and good company.  As mentioned in my last post, I was out with friends from college in Boston for a long weekend, which ended in lots of late night shenanigans, then I [...]

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Discipline: Fighting the Resistance

April 26, 2010

I am reading The War of Art, by Steven Pressfield.  I think maybe everyone in the world who wants to do anything with their life should read this book.  It’s a no-BS, wake up call to just get it done.  Call the excuses what they are (or actually, he calls them “The Resistance”) and get [...]

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Carbs are Good

April 20, 2010

Today’s lesson:  carbs are good. Huh.  All my Atkins brainwashing circa 2000 has me twisting this lesson from my trainer, Ryan, around and around in my head.  Oh, and eating before working out is good, too.  Maybe not RIGHT before, but sometime before.
You see, your body needs food in order to fuel it, so that [...]

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Without a Map

April 17, 2010

I am high off my day with Seth Godin, who provided a small group of us further insight and a forum to discuss the concepts from his latest book, Linchpin.  First of all, I LOVE this book.  Every paragraph I read seemed to articulate part of what I am trying to do here on Earth.  [...]

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